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Business leaders: learn why cyber security is an asset with a serious upside

This article was first published in Grow Magazine 

It’s all very well gambling with your own money and hoping for the best, or taking a punt when you’re the only one who’ll be impacted by the outcome. 

But when it’s other people’s privacy, reputations and even identities at stake, how ethical is it to actively decide against implementing appropriate measures to mitigate the risks? 

With this in mind, we can’t help but wonder why some Founders, CEOs and Boards of Directors are yet to make it their own personal mission to protect what’s probably their most valuable asset – their data. Especially when doing so delivers real, tangible benefits…

After all, we don’t just have to be motivated by the ‘what ifs’: good cyber security is an inherently positive thing. It’s a chance to demonstrate that you care about and are actively safeguarding your customers’ data. It’s a great differentiation tool that can help you win contracts with the government and other organisations. And do not underestimate the peace of mind it brings – knowing your data is secure and your systems are protected helps you focus on your to-do list without that nagging thought at the back of your mind. 

And if you’re unsure about where to start, don’t worry – it’s hardly surprising. There’s so much noise that it can be hard to cut through and identify the measures that will genuinely deliver value for your business. That’s why, before you do anything, it’s important for you to get a handle on your current situation. 

You – as a Founder, CEO or Board Member – need to know what shape your business is in before you can make any decisions about which steps to take. Otherwise, you may find that the nice packaged service you spent eye-watering amounts on doesn’t actually address any of your most pressing needs. 

Think of it this way – if you had all of your critical business information stored in a building, would you invest in armed guards for the front gates before checking that the windows round the back are closed and locked? 

Probably not. 

The same goes for cyber security. Often, there are some really simple, quick and even free fixes that will have a huge impact on your resilience. It’s common sense to focus on these before entering into discussions around anything more heavy-duty. 

But we are back to the question – how do you get a handle on your cyber security with limited time, budget and technical knowledge? 

We’re offering all Grow readers who run a business a free consultation to get them started – no obligation or strings attached. We’ve worked with hundreds of businesses across many sectors and know how to spot the quick wins; you may be pleasantly surprised. 

For more information or to take advantage of this offer, click here. 

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